Joseph calls sharing his knowledge network through peer-to-peer learning a core piece of the company's culture.

Joseph has learned that a farmer has to have a certain mindset to successfully convert.

Joseph says his products are priced 10-20% above organic versions, but depending on the product chosen, compared to non-organic conventional yogurt, consumers could pay a premium of 30-50% or more for grass-fed.

Joseph wanted to put this theory to the test.

Though he didn't come from a farming family, from a young age tim Joseph was fascinated by the idea of living off the land.

tim Joseph was fascinated by the notion that sunlight brings energy and wealth to mankind.

When tim Joseph started his business, he found grass-fed products fell short of demand.