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Unilever recently ran an interactive campaign for its Axe deodorant ( ' , 除臭劑), which kept viewers engaged for more than three minutes on average.
出自-2016年6月閱讀原文
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They point to the growing curiosity of TV viewers.
出自-2016年6月閱讀原文
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Nearly a decade ago it was predicted that viewers of Friends, a popular situation comedy, would soon be able to purchase a sweater like Jennifer Aniston's with a few taps on their remote control.
出自-2016年6月閱讀原文
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It has made TV advertising easily accessible to viewers.
出自-2016年6月閱讀原文
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It has done well in engaging the viewers.
出自-2016年6月閱讀原文
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It enables viewers to check the sales items with ease.
出自-2016年6月閱讀原文
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Interactive television advertising, which allows viewers to use their remote controls to click on advertisements, has been pushed for years.
出自-2016年6月閱讀原文
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Interactive ads and viewers might not go well together.
出自-2016年6月閱讀原文
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In theory, interactive advertising can engage viewers in a way that 30-second spots do not.
出自-2016年6月閱讀原文
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During commercials, an overlay will appear at the bottom of the screen, prompting viewers to press a button to request a free sample or order a catalogue.
出自-2016年6月閱讀原文
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It is unhealthy for the viewers.
出自-2011年12月聽力原文