Some viewers of her cooking show, The French Chef, insist they saw Child drop lamb on the floor and pick it up, with the advice that if they were alone in the kitchen, their guests would never know.

It is unhealthy for the viewers.

During commercials, an overlay will appear at the bottom of the screen, prompting viewers to press a button to request a free sample or order a catalogue.

In theory, interactive advertising can engage viewers in a way that 30-second spots do not.

Interactive ads and viewers might not go well together.

Interactive television advertising, which allows viewers to use their remote controls to click on advertisements, has been pushed for years.

Nearly a decade ago it was predicted that viewers of "Friends", a popular situation comedy, would soon be able to purchase a sweater like Jennifer Aniston's with a few taps on their remote control.

Unilever recently ran an interactive campaign for its Axe deodorant(除臭劑), which kept viewers engaged for more than three minutes on average.