N-COUNT
計(jì)策；計(jì)謀；手段
A ploy is a way of behaving that someone plans carefully and secretly in order to gain an advantage for themselves.
例句
Christmas should be a time of excitement and wonder, not a cynical marketing ploy.
圣誕節(jié)應(yīng)該是興奮和美妙的時(shí)刻，而不該是一種肆無(wú)忌憚的營(yíng)銷策略。