Director of Institute for Health Metrics and Evaluation Chris Murray described it as an "urgent call to action".

And they must learn how to capitalize on the movement's benefits, such as opportunities for more citations and a way to build a reputation without the need for conventional metrics, such as publication in high-impact journals.

The results of a recent experiment showed that professors can use standardized metrics to measure how well students do in three key areas: critical thinking, written communication, and quantitative literacy.